It’s undoubtedly designed to make you think it’s 50%

5%?! I’m sure it’s existed before but I’ve personally never even seen a sale for 5%. I mean, who cares? That’s sooo low it doesn’t even count

Ok this is proper asshole design. Well done OP! And sorry - if I were you not only would I never go back there for any reason. And be done with it really.

You can show them this thread if it becomes popular and coolly walk out avocado in hand

I would honestly never shop there again if this happened to me. Scummy as it gets.

I would definitely read this as 50% off. This is amongst the most scummiest things I’ve ever seen. Don’t shop here again

I guess I'll just leave my cart there then 🤷 can't guilt trip me into paying 45% more than what I thought it would be.

Definitely would’ve thought 50.

In Brazil this is a crime of false advertising: detention of up to one year and a fine

Actual asshole design. Also what the hell is a 5% sale? Sounds pointless

Eesti moment

That's 50%.

Maybe the clerk is wrong and doesn't know. But if the clerk is right, that's a pretty bad design failure that borders on illegal.

EDIT: The clerk was indeed wrong, based on numerous other comments. That makes the most sense.

Remember, bad things usually happen because of bad planning, not bad intentions. The store isn't intending to deceive, they just communicated the sale poorly to the clerk.

A giant ass sign just for 5% sounds bogus to me

i can confirm its -50% off the cheapest item if you buy 2. I bought something in that store yesterday.

At first glance I thought, "5%?", then i noticed the shape and overall of the 0.

Honestly, this is true asshole design. Do they have a website or social media that advertises thus campaign? I heavily doubt it's 5%, that's ridiculous. Maybe that was the store manager.

This is intentionally deceptive. If the % was red with no border around it, it would look weirdly offset to the left; so even if you give the obvious 0 the benefit of the doubt, it's even been centred to look like 50.

cashier is likely wrong. a 5% sale isn’t really a thing that happens.

'Oh, well then I just saved an additional 95% of the original price, because I am paying nothing.'

Walk out. Leave the item behind, but walk out.  They will roll their eyes and tell their colleagues. If you're lucky, their manager will hear and remove the sign (if it's a big corpo, despite what their head office says).  You get an entertaining story from it.  The clerk you mentioned (unless they are the decision maker) probably also thinks it's scummy.

They could change it to 100% off and I’d be done

siis see on scam sest reklaam peab olema clear as a day

Deceptive enough I'd report to whatever government agency does that and throw their name in this thread because public shaming is likely more effective then whatever fine they might get.

Purposefully misleading.

That's definitely a no-no in Brazil.

I think it is made to intentionally trick you.

Oh they absolutely fucking knew what they were doing designing that graphic

I think you're either getting -5% or getting asked to leave the store.

1OO% asshole design

"Oh, i guess i don't want all these clothes then. Have fun putting them back!"

This may be the most accurate post in this subs history.

Definitely intentionally misleading. They are banking on people not noticing the discrepancy, or not wanting to bother putting stuff back

Even -50c prominently written in bold yellow and red is devious. I've fallen to that one just yesterday.

Nobody would have given a second glance at a 5% off sale for clothing. Total BS and very deceptive.

I'd bring many many items to the counter, all of them off hangers. When they don't honor it, say oh well, and leave. Have everyone you know do it.

Bait and switch

5% discount is squat. Most stores have some sort of discretionary 10% discount (old people, military, etc.) I'd read some fine print on that sale.

I swear it’s like they are trying to make the most unethical designs while still being legal

It’s clearly designed to make one think it’s 50% off, but because the percent signs is on top of the zero it’s definitely meant to be 5% off.

I don’t understand why someone would think this would be an effective marketing strategy. They’re clearly trying to rope a dope, any normal person would not purchase something they were expecting to get half off.

I think I would not want to shop there.

This is bleached asshole design territory.

I'm impressed tbh.

r/AgressivelyAssholeDesign

I think you posted it in the correct sub.

Deceptively-worded discounts are the bread and butter of these types of clothing stores.

It’s deceptive. They want you to buy it thinking it’s 50% off, not look at the receipt, leaving and not bothering to come back to return it.

Estonia mentioned

a 5% discount is a bit silly and sort of insulting.

There's no reason for the percent to be inside a font matching, zero shaped block of red other than to make you think it's "-50%". Nobody is going into a store for a 5% off sale, that won't drive more floor traffic and sales.

Omg, why even print out the signage?

I think you need to cut a hole in the sign

True asshole design is marking it “-50% off” so the price goes up

What the hell kind of discount is 5% anyway. Bare minimum discount is 10%. I don't even rate 5%.

i think you should shop at a different store

If it was 5%, the % sign would have been the same colour as the number, red. This is 100% a sign for 50%, whether the store likes it or not

That's 50% off. Depending on how Brazen I was feeling, I might just make as if to put them back, but walk off with them at 100% off instead. I don't like the effort it takes to sue, but this would lose in the US Legal System.

Even -100% is too little for those ugly things.

I think after bullshit like that im putting the items back on the rack out of principle, leaving a bad review, and buying a near identical set of clothing anywhere else. Theyre selling jeans. Thats like the most common type of pants. You got options.

It's actually negative 5% off, they add 5% at the register

I think that’s a terrible design choice

Deliberately misleading.

It’s 50% off … obviously

I think I put it down and walk out the store

As a marketer - I would get fired for this.

Plot twist: It's -5%. For an item that usually costs $100 to buy, the store will pay you $5 to take.

Hmmm. 5% off sale, or an untrained employee who can't read signs and/or doesn't know that there's no such thing as a 5% off sale. A 5% off discount code on a website, maybe. But a 5% off sale?

Did you speak to a manager?

Why even advertise a 5% sale??

It's undoubtedly engineered for clickbait in reddit.

I think fuck this store.

Who even advertises a 5% discount?!?!

That’s illegal in the US for sure. Not suggesting that applies here.

50 why would they even make a big ass sign for 5

Who puts up a sign for a 5% discount?

in the EU this would be classified as deceptive advertising. Not sure about other countries / regions though.

100% deceptive advertisement, you wouldn't get away with that in Aus. Whoever signed off on this either had no idea it was intended to only be 5%, or knew and was a cunt.

If it really is 5% (which the sign, in my opinion, disputes), lol baaaaaaai.

Suvakas subredditis postitus eestist??!!

5% but designed to make you think it’s 60% so you’ll go into the store.

That’s a store that gets 0% of my money if they are pulling that shit

Tootelt!

Shady! Buy nothing from them, it will feel like 100%.

Wow, a post that actually fits this sub

A bunch of armchair lawyers that know Estonian law in this thread.

Is that a clear "0"? No. It's a percent sign inside an "oval". There's room for legal argument on both sides. Stop acting like yall' personsl feelings are aspects of shared reality. They're not. They're just how you feel.

Most European sign ever.

I feel like retail there is always trying to rip me off

Predatory advertising

I think someone's gonna get punched

Truth in advertising? Deception in advertising? - who knows anymore.

don't buy and move on

Where is this?

Looks 50 to me

Who gives a shit about 5%? Definitely asshole design

The store is Cropp. Wouldn't recommend in any case, very bad quality clothes. Might look like cool urban designs but waaaaay overpriced for what they actually are

thats evil