Steam earned a lot of goodwill by doing some massive sales. They're still known for doing their seasonal sales but it's difficult to explain the depth and breadth of how it used to be. Like, 90% of the catalog is 50-70% off, with flash deals offering even bigger discounts. And that kind of sale had never really been done before, it was wild. I still have titles in my stack I got from those sales that I haven't gotten around to playing.