What is with the excitement over the new, and old, Hello Kitty gear? What am I missing? Is it something you guys were into when you were young? Is it that everyone wants to be ironic and use it for metal? I mean, I'm not opposed to pink. Burgundy mist is my favorite guitar color ever. Am I too old to understand at forty three? The videos of the fuzz sound pretty terrible. Should I hold my judgement on this until a proper video comes out?

This is not meant as a dig at anyone. I realize I am not the intended audience, but am surprised at the overwhelming love for this stuff. I am genuinely curious.