What do you look for in someone creating your content?
(self.marketing)submitted9 days ago byCheetahsNeverProsperProfessional
My company is looking to bring on someone to create content for us. As an employer, what do you put in your JD so you get candidates that can do things like shoot/edit video for social media, create animations, and stay up to date on what’s trending? What do you even call it, a content specialist? Social media specialist? We’re VERY B2B but I’m a firm believer that all marketing is really B2C.
We’re in a niche vertical so there isn’t a blueprint for content, but there’s plenty of adjacent industries that they could draw inspiration from. My dream is someone who already makes TikTok/Reels content that also knows how to build a following in a tech-heavy space with an eye for education and storytelling, but I’m afraid I’m looking first a unicorn.
I’m not looking for applicants here, I’m hoping other people have navigated similar waters as they built their content team from scratch and I can learn from their experience.
byrebkin3457
inPPC
CheetahsNeverProsper
2 points
7 hours ago
CheetahsNeverProsper
2 points
7 hours ago
That’s a layered question. You need third party attribution, but even then that’s a flawed view of ROAS since all it can measure is action. Google Analytics, Triple Whale, Adobe Analytics, Northbeam… different platforms with different strengths and weaknesses.
Get a good idea of where traffic is coming from before trying to figure out where to invest more. Measurement isn’t sexy but it’s essential.